About us

THE BEGINNING

The beginning was as simple as it was enlightening. In 2011 we asked ourselves a simple question: why isn't there anyone in Italy who sells twirling batons and pom-poms online?
Hence the Sirio Store online shop, which over time has gained an important position in the global sports market, and in particular in the fields of Twirling, Cheerleading and Majorettes.

OUR KEYWORDS

Dependability and Commitment: Walk the talk!

Curiosity: we are always looking for new items and accessories, we experiment and propose new products and accessories, adapting to the market and the changing needs of our customers.

Creativity: we are never satisfied! In the first ten years of work, we have literally changed the Twirling and Majorettes market, proposing new items, or presenting the all-time classics in a new and renewed version.

Courage: for us the phrase "this has always been done" has no meaning, and the word innovation, despite being a challenging concept in some ways, is a stimulus that fills us with energy and makes us live our working days with enthusiasm, constantly challenging us with new ideas and projects.

Experience: with a past that, among other things, included many years spent in the world of Dance, Cheerleading and Majorettes, we have the possibility to advise and direct the customer towards the best choice, which - believe it or not - does not necessarily have to turn into a purchase on our site.

Customer service: we admit we have  come this far thanks to our customers. We try to be efficient and manage administrative procedures as quickly and professionally as we can. Language is not an obstacle, as we can communicate with our customers from all over the world in the most diffused languages: Italian, French, English and Spanish.  German is work in progress!

OUR KEYWORDS

Dependability and Commitment: Walk the talk!

Curiosity: we are always looking for new items and accessories, we experiment and propose new products and accessories, adapting to the market and the changing needs of our customers.

Creativity: we are never satisfied! In the first ten years of work, we have literally changed the Twirling and Majorettes market, proposing new items, or presenting the all-time classics in a new and renewed version.

Courage: for us the phrase "this has always been done" has no meaning, and the word innovation, despite being a challenging concept in some ways, is a stimulus that fills us with energy and makes us live our working days with enthusiasm, constantly challenging us with new ideas and projects.

Experience: with a past that, among other things, included many years spent in the world of Dance, Cheerleading and Majorettes, we have the possibility to advise and direct the customer towards the best choice, which - believe it or not - does not necessarily have to turn into a purchase on our site.

Customer service: we admit we have  come this far thanks to our customers. We try to be efficient and manage administrative procedures as quickly and professionally as we can. Language is not an obstacle, as we can communicate with our customers from all over the world in the most diffused languages: Italian, French, English and Spanish.  German is work in progress!

TOWARDS A NEW PERIOD

Since 2023 Sirio Store has decided to undertake a sort of "green path".

Going Digital: minimizing paper consumption by adopting digital solutions wherever possible. Using electronic documents, emails and online communications to reduce paper waste.

Saving on Raw Materials: alternatives to the purchase of materials are being studied, ranging from used materials to the possibility of renting materials that would be used only once or for a limited period.

Not Too Far: where possible, we try to find serious and reliable suppliers over time, who are not too far from our company.

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